MORE than 300 people queued up for free samples at Singapore's first sampling concept store.
Called Fr3B, the shop which is located at Stanford House gives away a range of sample items, from beauty products to health tonics and potato chips.
The catch? You have to be a member of the store.
So far 30,000 people have signed up for the on-line membership.
Registration can be done on-line or at Stanford House, where the store is located.
Founders of the shop Elfaine Tan and Kingsley Peh expect to reap profits within a year.
How does a firm do that without even selling one item?